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10. Open Source

Put simply, open source is a culture promoting and distributing universal access to a product’s design or template. Commonly in the form of software code; it allows anyone to take it, improve it and personalise it. An innovative success borne out of the movement is the Raspberry Pi, an inexpensive credit-card sized PC designed to get children, among others, engaged with computer programming through the use of open source software.

9. Social Media

Though some would argue manufacturers have arrived slightly late to the social media buffet, an increasing number of companies are joining networks such as Facebook, Google+ and the recently launched Businessfriend, keen to take advantage of the business-to-business, business-to-consumer and organisational connectivity they provide.

8. Unified Communications

The process of integrating real-time instant messages, standard and IP telephony, video conferencing and data sharing with non-real time communications such as voicemail, e-mail, fax and text messages, unified communications allows access to a variety of sources through different mediums, i.e. emails via a smartphone, enabling seamless connectivity and the optimisation of business processes.

7. Big Data Analytics

As a greater amount of business functions become digitised, the amount of data being gathered is rising exponentially. The difficulty lies in not only storing and sharing this data, but its effective analysis to swiftly gather meaningful insights, track patterns and anticipate trends, leading to a rise in related investment, data management companies and services such as the popular Google Analytics.  

6. ERP

Integrating every facet of an organisation’s activity, from accounting and sales, to production and distribution, Enterprise Resource Planning automates the various processes through an integrated software application. With many now considering the backbone of a company to be ERP, the cloud is allowing even greater visibility, connectivity, control and customisation for the next generation. 

5. Industrial Intelligence

By converging and sharing the data generated by traditional manufacturing systems, such as Product Lifecycle Management and RFID across the different stages of a company, Industrial Intelligence is helping to further connectivity and responsiveness. Extending beyond plant floor systems to connect designers through to supply partners and even customers, a beneficial, accessible ecosystem is created for all.

4. BYOD

With ever-increasing and more powerful smartphones, tablets and laptops, the less time managers, supervisors, engineers and technicians have to spend in offices tied to desktop computers. The technology in our hands now allow us to monitor and access information and data from any location, at any time; giving rise to the escalating Bring-Your-Own-Device trend currently booming.

3. Cloud

Thanks to virtualisation –removing the need for a physical infrastructure – having applications hosted in the cloud and varying accessible by all, speeds up decision-making, raises efficiency, increases productivity and reduces costs. Supporting unified communications, Industrial Intelligence, ERP and big data analytics, among others, and buoyed by BYOD, the cloud is playing a crucial role in both mobility and connectivity.

2. 3D Printing

Though not a new idea, recent years have seen the cost of 3D printing fall as much as its applications have increased. Quickly and accurately adding successive layers of material to build a shape, 3D printing has the potential to radically transform the way manufacturers interact with consumers and suppliers across all sectors, through rapid prototyping, rapid manufacturing and mass personalisation.

1. Internet of Things

The basic idea lies in equipping objects with minute identifying devices and internet connectivity, allowing various objects to communicate with each other. Sometimes referred to as the Internet of Everything, it has the potential to transform not only the world of manufacturing, but the whole world around us. 

Already paying dividends thanks to RFID and smart sensors, things such as vending machines, printers, fridges, stock rooms and production lines aren’t running out of supplies thanks to the things themselves making the relevant people aware when inventory runs low.

And this is just the beginning. Similar devices are being placed in homes, offices, vehicles, livestock and even people, allowing physicians to monitor health issues and remotely perform check-ups.

As an increasing number of things have the ability to communicate with each other, and utilising many of the innovations discussed through numbers 10 to two, there’s no limit to the possibilities of what can be achieved.  

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10. Coca-Cola

Coca-Cola operates its largest bottling plant in China in the north eastern Liaoning province. The $160 million factory is the company’s 42nd bottling plant in China and covers an area of more than 170,000 square meters. The plant has the capacity to produce five billion servings of sparkling and still beverages including Coca-Cola, Sprite, Minute Maid and IceDew.

9. Intel

The world’s biggest chip maker has one of its biggest assembly and test facilities in Vietnam. The billon-dollar plant boasts a clean room the size of five football pitches. The state-of-the-art facility is one of seven Intel has in the world and produces the latest technology microprocessors and chipsets for its global supply chain.

8. Nestle

One of the largest food producing companies in the world has its most advanced manufacturing facility at Tanauan, in the Philippines. The factory, which produces Coffee-mate non-dairy creamer, opened in October last year and provides a high level of process automation and control and uses environmentally-sound technology that minimises energy and water consumption.

7. The Hershey Company

The Hershey Company operates the world’s most technologically advanced chocolate making facility in Pennsylvania, USA. The $300 million plant incorporates new technology specifically developed for the production of Hershey’s Kisses Chocolate including advanced information technology systems and real-time diagnostics systems to help keep operations running smoothly 24 hours a day.

6. Boeing

The Boeing Everett Factory, in Everett, Washington, assembles aircraft and is the largest building in the world by volume. Located on the northeast corner of Paine Field it occupies almost 100 acres and is where the Boeing 747s, 767s, 777s and the new Dreamliner 787 are assembled. The facility boasts The Boeing Store, a theatre, The Future of Flight Aviation Center and Boeing Tour.

5. Ferrari

Maranello has been the home of Ferrari since the 1940s. The facility covers more than 250,000 square meters and the factory’s 45 buildings accommodate more than 3,000 workers and some of the most sophisticated manufacturing equipment in the world. It is here that the passion, innovation and technology combine to create the company’s GT and Formula 1 cars.

4. Lockheed Martin

The global aviation company has a 16 acre campus comprising three facilities encompassing a total of 284,000 square feet of manufacturing and assembly operations at Johnstown, Pennsylvania, USA. It supports the C-130, F-16, F-35 and C-5 platforms with new production and spare parts and delivers machined details and sub-assembly components.

3. Volkswagen

The Wolfsburg plant in North Germany is the headquarters of the Volkswagen group. It covers five square kilometres and is one of the largest and most advanced car factories in the world. It has the largest state-of-the-art paint shop in Europe, the first to use eco-friendly water-based paints. Wolfsburg processes 1,500 metric tonnes of sheet metal every day.

2. Toyota

The world’s 11th largest company and Japan’s biggest car manufacturer has its headquarters in Toyota City just outside Nagoya.  The high-tech plant uses Toyota’s revolutionary multi-model system which allows the production of all models of vehicle on the same production line and it also features the pneumatic seat, now used by its assembly line workers all over the world.

1. McLaren Group

The McLaren Technology Centre situated in Woking, England, is home to the McLaren Racing Formula One constructor and McLaren Automotive the makers of the Mercedes-Benz SLR McLaren. This space-age facility is a large roughly semi-circular, glass-walled building designed by architect Sir Norman Foster. The main working area of the building is split into 18-metre wide sections known as ‘fingers’ that are separated by six metre wide corridors known as ‘streets’.  It also boasts a 145-metre long, rectangular-circuit shaped wind tunnel and an underground Visitor and Learning Centre. The production centre has a total floor space of 38,000sq m and the new MP4-12C, built using F1 technology was born here.

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10. Pfizer Inc: Pharmaceutical – US$67.42 billion (approx revenue)

The American multinational is the world’s largest pharmaceutical company by revenue. Developing and manufacturing medicines and vaccines to treat a variety of conditions such as inflammation, cholesterol, neuropathic pain and metabolic diseases; Pfizer’s future pipeline includes a number promising products with the potential to treat diseases such as Alzheimer’s and cancer. 

9. Caterpillar Inc: Machinery – US$65.87 billion

 Often referred to as simply CAT, the instantly recognisable yellow colour scheme means it doesn’t take long to spot one of the company’s tractors, excavators, trucks, loaders or forklifts. Since 1925 the company has steadily diversified its product, services and technologies to encompass construction and agricultural machinery, power systems, engines and financial products. 

8. Lockheed Martin: Aerospace/Defence – US$46.49 billion         

One of the world’s largest defence contractors, the global interests of the American company include aerospace, defence, security and advanced technology. Lockheed Martin has been the recipient of the Collier Trophy, recognition for the greatest achievement in aeronautics or astronautics in America, a total of six times, more than any other; and has been nominated again this year.

7. The Boeing Company: Aerospace/Defence – US$81.7 billion   

Awarded the Collier Trophy one less time than Lockheed Martin, Boeing is the largest global aircraft manufacturer and the second largest aerospace and defence contractor.  With separate divisions covering commercial airplanes, defence, space & security, engineering, technology and financial services, Boeing will be hoping for clearer skies ahead after its recent battery woes.

6. BASF SE: Chemical – US$95.61 billion

The largest chemical company in the world, BASF employs over 100,000 people across almost 400 production sites in Europe, Asia, Australia, the Americas and Africa. Though coming under some criticism in the past for its environmental impact, the German company has made steady reductions in its waste emissions over the past several years.

5. Hewlett-Packard: Consumer Electronics – US$126.36 billion

Founded in a one-car garage in 1939, HP has grown to become the world’s leading PC manufacturers, specialising in developing and manufacturing computing, data storage and networking hardware, as well as designing software and delivering affiliated services. 

4. General Motors: Automotive – US$150.28 billion       

The American automotive stalwart, as intertwined with Detroit as the city is to it, manufacture cars and trucks in almost 40 countries through brands including Buick, Cadillac Chevrolet, GMC and Vauxhall. The first contemporary company to release an all-electric automobile back in 1990, GM’s current hybrid vehicle, the Chevrolet Volt, has won numerous international Green Car awards.

3. Apple Inc: Consumer Electronics – US$156.51 billion

Though its reputation took a knock over the labour practices of some of its suppliers, Apple’s legions of fans, both new and old didn’t seem to be deterred. The company is consistently regarded as one of the world’s most powerful brands, and is second only to Samsung as the world’s largest information technology company.  

2. Samsung Group: Consumer Electronics – US$220.1 billion

Samsung has diversified hugely since being founded during the 1930s, now encompassing construction, electronics, life insurance, medical equipment, shipbuilding, textiles and more. A powerful influence on South Korea’s economic development, Samsung played an important role in the country’s rapid development and prosperity in the latter half of the 20th century.    

1. Toyota Motor Corporation: Automotive – US$240.15 billion

A pioneer of continuous improvement strategies such as lean manufacturing and just-in-time production, Toyota has long been recognised as an industry leader in manufacturing and production with an operation which spans the globe. Last summer the company reported its 200 millionth vehicle had rolled off the assembly line and has been an example to others in the field of environmentally friendly vehicle technologies.

One of the largest conglomerates in the world, Toyota’s reach goes far beyond automobiles, with the Japanese company heavily involved in  aerospace, agricultural biotechnology, higher education, philanthropy and robotics.

Innovation is crucial to Toyota’s vision for the future, with the company aiming to continually reinvent itself and stay ahead in an increasingly more competitive market. The same is true for investing in the future of mobility, as it looks to develop new forms of transportation and pursue new ways to connect technology with people. 

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GXS’ experts in cloud computing, manufacturing, retail, e-invoicing and more, share their thoughts on the major trends for the coming year. Based on research, news, trends and customer discussions, the predictions span different industry verticals, geographic regions and technology sectors.  

10. Continued threat of distributed denial-of-service (DDOS) attacks will drive bank to migrate corporate client to host-to-host channel – financial institutions will push commercial clients to migrate to host-to-host transmission models. These more secure file-based channels have a lower risk of disruption from DDOS attacks

9. Competition in emerging markets will drive significant growth in managed file transfer for manufacturers – manufacturers will decentralise product design functions to fast-growing markets closer to end-customers, like China and Brazil. This change will drive the need for better Managed File Transfer of CAD/CAM diagrams.

8. 2013 will be the watershed year for e-invoicing –the potential benefits of e-invoicing have been recognised for many years. But, 2013 will finally witness a critical mass of adoption due to enforcement of government mandates and the desire to accelerate payment terms

7. US business will expand use of EDI documents in the supply chain –with the debt ceiling issues temporarily behind us, the US economy will see an uptick in customer demand and manufacturing output. To keep pace with the changes, companies will invest in supply chain automation technologies including ASNs, PO changes and other EDI transactions

6. 2013’s supplier of the year: The Crowd –as crowd-sourcing moves from a risky experiment to a mainstream approach to business, it will create a need to do business electronically and a new challenge for the B2B market

5. Re-shoring will lead to an increase in B2B integration –rising labour costs, supply chain risk and logistical challenges will cause manufacturers to re-shore some of their activities to Western locations. To remain cost-competitive, manufacturers will need to further invest in connectivity and integration with their business partners

4. Online marketplaces will shape the collaboration agenda in retail –with the recent omni-channel commerce surge; brands now have a better understanding of the product data consumers need to make informed online purchases. In 2013, brand owners will start to more aggressively share item attribute information with online marketplaces and e-tailers

3. Social B2B graphs will embrace capabilities from their consumer-oriented counterparts and add role-driven, dynamic ‘circles’ – social graphs for businesses will gain importance as B2B networks begin to map the relationship between customers and suppliers. B2B networks will also begin to create ‘circles’ to better manage the different types of partners

2. Big data and B2B integration cloud platforms will enable predictive analytics to improve supply chain performance –companies will combine the unstructured buying behaviour information data from omni-channel commerce with the supply chain data to create a holistic approach to predictive supply chain analytics and a better understanding of how to achieve their desired outcomes

1. Supply chain network providers will simplify master data management for all of us, finally –now that supply chain network providers have reached massive scale, in 2013 businesses will create generic and portable profiles of the information they share among trading partners

 For more detail on the predictions above as well as additional insight from GXS experts, you can visit www.gxsblogs.com

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10. BMW

www.bmw.com

Having already won Green-Car-Guide.com Greenest Manufacturer of the Year back in April, the German auto-company has truly embraced sustainability throughout its operations; removing waste and introducing alternative energy to its production plants, committing to greater fuel efficiency goals for its engines and launching an eco ‘i’ range with two electric hybrids scheduled for next year.  

9. Danone

www.danone.com

The French company behind famous brands such as Evian, Actimel and Activia has finally broken into the top ten this year thanks to a continued effort to become more sustainable. Its dual focus on economic and social value has seen Danone, for example, reduce overall packaging and raise its use of recyclable materials, regularly being ranked among the best local employers and invest in rural communities.  

8. Siemens

www.siemens.com

In the years since Siemens began to embrace green technology, the company has earned an impressive collection of sustainability awards and accolades. Though negative past stories and publicity have come back to haunt the German conglomerate recently, (attributed to it dropping five places from last year), Siemens is working hard to rectify the problems highlighted and improve its ranking for 2013.

7. Dell

www.dell.com

Though it may not be perfect, this computer technology company has a raft of sustainable initiatives implemented throughout its operations, ranging from replacing existing packaging materials with bio-degradable alternatives and offering more energy efficient laptops and desktops, to setting up Dell Reconnect points to simplify the recycling of its equipment and establishing an ‘Air to Sea’ logistics initiative.  

6. Panasonic

www.panasonic.net

Managing to raise its position the highest amount out of the whole top ten, last year’s number 10 has aspirations to become the ‘Number 1 Green Innovation Company in the Electronics Industry’. Though they may not be alone in chasing the title, Panasonic has given itself a solid foundation for future sustainability managing to accrue an impressive amount of eco-awards and achievements in recent years.

5. HP

www.hp.com

One of the world’s largest technology companies is also one of the greenest, becoming a champion for reducing industries consumption of energy, utilities, paper, waste and CO2. Committed to not only becoming more sustainable itself, but to its customers as well, HP operates a long-standing recycling program and offer ever-more efficient products initiative.  

4. VW

www.volkswagen.com

Dedicated to producing vehicles which are ever-more fuel efficient and cleaner for the environment, the German manufacturer backs up what could be just empty claims with substantial investments and real innovation. To date, Volkswagen already has a varied range of hybrid and electric vehicles, more sustainable production processes, moved into renewable energy and launched the ‘Think Blue’ innovation philosophy in the US.   

3. Honda

www.world.honda.com

In a top ten dominated by automotive manufacturers embracing alternatively-fuelled vehicles, Honda was the first to offer a mass-production hybrid model for the US and Europe, back in 1999, and hasn’t looked back since. To coincide with continuous improvement throughout its own organisation, the launch of the ‘Fit EV’ next year could finally prove to be the tipping point for electric vehicles, making them more accepted by the mainstream and commercially viable as a result. 

2. Johnson & Johnson

www.jnj.com

With over two decade’s experience of implementing environmental initiatives, Johnson & Johnson constantly strives to make its organisation more socially sustainable and responsible. The company estimates its many varied products are used by almost one billion people every year and has put a greater emphasis on producing greener products with extended lives, earning it the status of ‘Champion of Change’ at this year’s CleanMed conference.  

1. Toyota

www.toyota-global.com

Last year’s number one retains not only the Interbrand top spot, but a host of similar lists from across the globe. Pioneering the lean philosophy during the 1990s, the entire Toyota ethos revolves around innovation, efficiency, streamlining processes, the removal of waste and a dedication to sustainable practices. With a brand that has become synonymous with hybrid vehicles, due to the huge success of the Toyota Prius, Toyota has plans to offer its entire range with a Hybrid Synergy Drive option within the next 20 years. The auto-manufacturer has become a world leader in environmentally friendly vehicle technologies and continues to make significant investments in research & development, and pioneer the very latest eco-technologies. One of the world’s largest and most successful companies, Toyota stands as a stark example to those who think that true innovation and organisational consistency can only be achieved by smaller, less diversified businesses.        

10. Selecting the wrong people        

Companies don’t always include the right people on the training. There needs to be a clear understanding of who the training will really impact, who will apply the changes and who will support the training back at base.

9. A quick fix

Companies don’t recognise training as a continuous process. This can lead to looking for a quick fix where the training provider is not well aligned to the requirements of the business. They need to know what will work for the client and be happy to change and/or modify their training accordingly.

8. No expertise

Training is often created by the wrong people, whether this is internal experts with no training experience, or equally external consultants with no real-world experience. If you are looking for impact, select a supplier who knows and understands your business, rather than an off-the-shelf solution.

7. No sense of direction

Companies don’t identify where they want to be, only that they know they want to be somewhere else than where they are currently. Far better to know where you’re going and what is required to get you there.

6. No idea what it is about

Any person sent on training will wonder why they have been selected and what an earth it is all about. Companies need to share their vision of their business goals, alight their people and clearly signpost their part in the future success of the organisation. Otherwise, participants arrive unprepared and with no personal connection or need defined.

5. What, a whole day out?

If people don’t understand the need, it is likely they will partake reluctantly, sitting with their arms crossed and itching to bring out their smartphones/tablets. With pressures of workloads, participants can see training as an inconvenience, rather than an opportunity.

4. No follow-up

Training doesn’t stop at the classroom door- if it does it is hugely expensive day out! If there is too much focus on the course and not on the application of knowledge and how it will be applied in the real world, it won’t deliver in the medium or long-term.

3. It’s a box tick

Yes, we all know that we have personal and business objectives to meet, but if managers approach training as a box ticking exercise, then it’s doomed from the start.

2. A revenue mindset

Of course, it’s not all down to the client. Trainers are equally to blame. They often focus more on the revenue they create for themselves than the value they create for their clients. This is no win situation for all parties.

1. Treating the symptom not the cause

There’s a wonderful quote from Albert Einstein saying the definition of insanity is doing the same thing over and over again and expecting different results. You would have thought that by now companies and suppliers could create training that really impacts on the future growth and success of the company. The first key cause of failure is that companies try to treat the symptoms rather than the cause of the issue. They are then left wondering why the same issues keep coming back to haunt them.

About Festo

Festo Training & Consulting specialises in the development of people, organisation and technology. Offering a range of course, structures development programmes and tailor-made customer-specific projects, the business has over 40 years experience when it comes to training clients and helping them achieve their maximum potential. The organisation has its roots in manufacturing and engineering, operating in 176 countries and trains over 42,000 delegates worldwide every year.

More information on the organisation and the training and consulting services available can be found at www.festo-didactic.co.uk

Employees:  10,000

Operations: Worldwide

Industry: Silicon and Silone-based technology

www.dowcorning.com

Over the last 70 years, Dow Corning has risen to become a world leader in silicon technology and innovation, serving over 250,000 customers via its range of more than 7,000 products.  A recent independent survey found that employees considered the environment at Dow Corning to be welcoming, supportive, passionate and rewarding with a true focus on innovation and creativity.

9. 3M

Employees:  84,000+

Operations: 60+ countries

Industry: Multitude

www.3m.com

Manufacturing over 55,000 products, including office equipment, medical products, electronic materials and optical films, 3M has won numerous awards for its commitment to leadership development and focus on individual career development plans. The company prioritises keeping its employees happy, healthy and enriched, offering a range of benefits to achieve this aim.

8. Qualcomm

Employees:  20’000

Operations: 40 countries

Industry: Telecommunications

www.qualcomm.com

Renowned for fostering a culture that embraces innovation and encouraging unconventional thinking, the standard employee benefits you would expect from a company this size are complemented by QUALSTARs. Serving as an additional incentive, supervisors are able to recognise hardworking individuals by awarding QUALSTARs, typically a free trip, such as to an amusement park, or dinner for two. 

7. General Mills

Employees:  35,000+

Operations: 31 countries

Industry: Food

www.generalmills.com

Manufacturing over 100 leading brands, the company has instigated a worldwide promise to invest in, and develop, every one of its employees. There is a real commitment to offer workers the flexibility, training, benefits and incentives necessary to instil the highest levels of loyalty and dedication in a company where over 75 percent of the management team have been promoted from within. 

6. General Motors

Employees: 200,000+

Operations: 157 countries

Industry: Automotive

www.gm.com/

With competitive salary packages and distinct progression routes, employees are also afforded the chance to utilise Flextime Scheduling, (choosing when to work, within certain parameters), Telecommuting, (the option to work from home), and Spouse/Dual Careers, (keeping families together through job transfers, news projects and career moves).

5. Intel

Employees:  100,000+

Operations: Worldwide

Industry: Computing

www.intel.com

A world leader in computing innovation, Intel is highly focused on employee development and promoting from within; a sentiment all senior managers share as they themselves have successfully risen through the ranks. Amassing a string of accolades, the company has been recognised as one of the ‘Best Places to Work’, one of ‘America’s Most Reputable Companies’, a ‘Top 50 Green Company’ and a ‘Global 100 Most Sustainable Corporation’.

4. Airbus

Employees:  54,000

Operations: 8 countries

Industry: Aerospace

www.airbus.com

Airbus has recently been recognised as an employer of choice in all four of its European home countries, Germany, Spain, France and the UK, thanks to a commitment to training, interesting job content and competitive salaries. Being named the UK’s second most popular employer for engineering graduates in 2011, makes it the third year in a row Airbus has been placed in the top two.

3. Microsoft Corp.

Employees:  92,000+

Operations: Worldwide

Industry: Computing

www.microsoft.com

Aside from working with some of most innovative and technically-gifted people in the world, the other reason people are drawn to Microsoft is the well-publicised benefits offered. Healthcare, gym memberships, paid-time off for new parents, child-care services, company stock discounts, charity donations, pension plan and training programmes only scratch the surface.

2. Johnson & Johnson

Employees:  117,000+

Operations: 57+ countries

Industry: Pharmaceutical and medical equipment

As well being ranked as the world’s most respected company by US finance magazine Barron’s, Johnson & Johnson was the first corporation to be awarded the Benjamin Franklin Award for Public Diplomacy by the US State Department for its commitment to international education programs. The company promotes a culture that celebrates diversity, and supports employees both at work and at home.

1. WL Gore & Associates (140 words)

Employees:  9,000

Operations: 18 countries

Industry: Electronics, fabrics, industrial and medical products derived from fluoropolymers

www.gore.com

Last year marked the fourteenth consecutive year WL Gore has appeared on Fortune’s ‘100 best companies to work for’ list, an achievement only a small handful have managed to achieve. Preferring a more team-based business structure, Gore has pioneered a ‘Work-Life-Balance’ culture to establish a balanced relationship between employees’ personal needs and work commitments. Worker autonomy is also prevalent, with a focus on independence, flexibility and personal responsibility. All employees are accountable for their own skills and knowledge development, a unique strategy which has fostered a deep-sense of employee satisfaction and pride. Alongside more standard benefits, Gore is dedicated to the physical and spiritual well-being of its employees, providing the necessary facilities and activities to ensure workers are as stimulated on the inside as they are on the outside. It probably isn’t just a coincidence that the company often cited as the best example of an employer truly caring and supporting its employees as individuals is the smallest company on this list, in many cases by a huge margin.

10. LG’s Cinema 3D Smart TV Range

LM660, LM760, LM 860 & LM960: $TBC

www.lg.com/uk/cinema3d/cinema3d/overview.jsp

Though 3D may not be a new concept, LG’s latest range try and do something different. For avid video gamers the ‘Dual Play’ feature could finally put end to the ‘stop looking at my screen’ argument, while non-gamers can enjoy the ‘Magic Remote’, LED Plus technology, enhanced Smart TV functionality and experience LG’s award-winning, Full HD Cinema 3D.

9. Yamaha YSP-2200 Soundbar

$999.95

www.usa.yamaha.com/products/audio-visual/digital-sound-projector/ysp-2200/

Marginally beating OrbitSound’s T12 V3, Yamaha’s latest Soundbar proves you really do get what you pay for. Eliminating the need and clutter of having a number speakers with trailing wires, the YSP-2200 offers an immersive surround sound from a single speaker bar, with 7.1 sound, Cinema DSP, Music Enhancer and Intellibeam automatic calibration features as standard.

8. Cyclone Nano/Nano Slim

FROM $120

www.sum-vision.co.uk/productinfo/nano/nano.asp

Similar to the Apple TV in dimension, there are two Android media players for users to choose between, the Nano offers Ethernet connectivity as well as Wi-Fi, whereas the Slim offers just Wi-Fi. The Cyclone allows access to the Google Play Store for the latest games and apps, as well as being able to stream Full HD from the web, via the likes of YouTube and Netflix.

7. 3M MP410 Mini Wireless Projector

AROUND $600

www.solutions.3m.co.uk/wps/portal/3M/en_GB/EU2/Country/?WT.mc_id=www.3m.co.uk

3M are no stranger to the GSL, but many felt its previous projector was distinctly lacking by not having wireless streaming capabilities. 3M’s latest LED projector, the tiny MP410, rectifies this flaw, allowing you to stream pictures, videos, or presentations straight from your smartphone, tablet or laptop.   

6. SMS Audio Headphones

SYNC by 50 Black/White: $399.95

www.smsaudiouk.myshopify.com/

This year’s GSL was definitely audio heavy, with a host of platforms and accessories from manufacturers both big and small. Rapper and producer Curtis Jackson (AKA 50 Cent) appeared in person to show off his stylish range of headphones. The wireless SYNC by 50, the range’s top model, uses a transmitter rather than Bluetooth technology offering a far richer audio experience.

5. Sony Xperia-S

$560

www.sonymobile.com/us/

Technologically superior to the upcoming, more entry-level Xperia-P and Xperia-U, Sony’s latest smartphone features an impressive 4.3” HD screen, a Dual Core processor, Android 2.3 (AKA: Gingerbread) OS, HDMI output, a 12MP camera and is PlayStation certified – allowing you to download and play selected titles from Google Play.

4. Volkswagen Up

FROM $13,500

www.volkswagen.co.uk/new/up-nf/home

GSL attendees had the opportunity to test-drive the Volkswagen Up, experiencing the car’s innovative safety technology firsthand. The new compact car features a City Emergency Braking System, an array of automatic sensors and lasers which apply the brakes if an imminent collision is detected, making the car practically uncrashable at anything up to 19mph.

3. Bubblepix BubbleScope

AROUND $95

www.bubblescope.com

An innovative accessory for smartphones by British inventor Tom Lawton, the device turns your phone into a 360° stills and video camera. The price includes the device itself, the case which joins the BubbleScope securely to your phone, the BubblePix app and website access to share your ‘Bubbles’ with the world.

2. Dell XPS 13 Ultrabook

128GB & i5/256GB &i7: $999.99/$1299.99

www.dell.com/us/p/xps-13-l321x/pd

Considered to be a serious contender to Apple’s Macbook Air, both in design and function, Dell’s latest Ultrabook packs an edge-to-edge 13.3” WLED screen, backlit keyboard, 128 or 256GB Hard Drive, an Intel Dual Core i5 or i7 processor, Windows 7 OS, a webcam and a host of other stylish features.

 1. Aurasma

$FREE

www.aurasma.com

Though technically not a gadget in itself, there was one thing GSL 2012 left attendees talking about, Aurasma’s AR (Augmented Reality) technology which truly offered a glimpse into the world’s technological future. Aurasma is a free app compatible with both Android and Apple iOS smartphones and devices. The app combines information from the real world with augmented reality content, making fully interactive ‘auras’ which can be easily shared and viewed. Though aimed at both consumers and businesses, it’s the marketing possibilities Aurasma offers that have got so many people excited. M&S, Panasonic, Reebok, O2 and Budweiser are just some of the brands embracing these advertising opportunities. Budweiser’s beer mat campaign, to coincide with this summer’s FA Cup, allows users to aim their smartphones at a campaign beer mat and a virtual 3D version of the FA Cup will appear on-screen, putting the cup literally in the hands of the fans. 

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10. Renault ZOE EV (USD$28,500)

Part of Renault’s commitment to electric vehicles, the ZOE EV packs a 65kW electric motor capable of 208km on a full charge. Smaller and lighter than its production contemporaries, the attractive car has its battery under the floor rather than under the bonnet, lowering the centre of gravity and translating to superior handling.

www.renault-ze.com

9. Ford Focus Electric (USD$39,000)

Ford’s first foray into EV’s, the Focus Electric is powered by a 100kW electric motor and a 23kW lithium-ion battery pack giving a top speed of 135kph. The car comes equipped with many hi-tech features including remote charging, electrical data display, charge station locations and range margin,  all accessed through a specialised version of Ford’s MyFord Touch driver system.

www.ford.com/electric/focuselectric/2012

8. Toyota FT-Bh (Concept)

What is truly impressive about the FT-Bh is the marked reduction in weight compared to previous models; it’s allegedly 25 percent lighter than the current Yaris. With a futuristic, minimalist design the emphasis is clearly on aerodynamics, hence the use of lighter interior and trim materials, as well as cameras replacing the wing mirrors and a lack of door handles.

www.toyota.com/concept-vehicles

7.  Morgan Plus E (Concept)

Based heavily on the Plus 8, the Plus E looks virtually identical, apart from the main difference of running on a Zytek electric motor and lithium-ion battery rather than petrol. It’s refreshing to see an almost retro design from the British car manufacturers opposed to the more futuristic models exhibited at this year’s show.

www.morgan-motor.co.uk/mmc/carrange/pluse/plusemorgan.html

6. Tata Mega Pixel (Concept)

An electric car which uses a petrol engine to boast its range, much like the Chevrolet Volt and the Vauxhall Ampera,  the Mega Pixel is the latest from one of the most commonly seen automakers in Asia and parts of Europe. With a reputation for being innovative and daring to be different, you only have to look at the sliding doors to understand why.

www.tatamotors.com

5. Hyundai i-oniq (Concept)

An electric sports hatchback with a range-extending petrol engine, the i-oniq showcases Hyundai’s commitment to both sleek athleticism and clean technology. The dynamic proportions and body lines certainly garnered attention, and though not in production at the moment, the concept could certainly influence the design of Hyundai’s future hybrids.

www.hyundaiusa.com

4. Honda EV-STER ($45,000-$55,000)

The electric, two-seater, convertible sports car utilizes carbon materials to reduce the overall weight, contributing to the EV-STER’s high performance and approximate range of 160km. What really makes the EV-STER stand out however is the choice to replace the traditional steering wheel with a twin-lever, offering the driver an experience more commonly associated with a motorbike.  

world.honda.com/automobile/index.html

3. Italdesign-Giugiaro Brivido (Concept)

Built to commemorate Giugiaro’s forty-second appearance at Geneva, the hybrid four-seater prototype features an impressive exterior, combining carbon fibre, aluminium and glass. With an emphasis on integrated-technology the interior dashboard has a symmetrical design with LED displays for both driver and passenger, situated above the steering wheel and iPad dock respectively.   

www.italdesign.it/home

2. Pininfarina Cambiano (Concept)

The Cambiano is an electric luxury car with an emphasis very much on the luxury. With simple flowing lines, the car looks impressive with a single sports coupe door on the driver side in contrast to the two doors on the other, the back being rear-hinged. An electric motor for each wheel provides 60kW’s of power and the car has a range of 125km. 

www.pininfarina.com/index/contatti

1. Infinity Emerg-E (Concept)

Nissan’s upmarket brand Infinity have successfully put themselves front and centre with what many consider to be the star of this year’s Geneva Motor Show. The plug-in hybrid supercar’s exquisite bodywork is made from carbon fibre, with a multitude of graceful lines and curves, all atop an adapted aluminium chassis from the Lotus Evora. Weighing only 1,600kg, the mid-engine hybrid produces 400bhp of electric power with the combined capabilities producing an extended-range beyond 400km.   Infiniti claim the Emerg-E accelerates from 0-90km in four seconds with a top speed in excess of 200kph, reached in around 30 seconds. Though only a concept, Infiniti themselves prefer to call it a ‘prototype’ and have stated that a lot of future design ideas and innovations have been trailed in the Emerg-E and if successful could very well lead them to push the model into production as soon as 2016.   a

10. Play-Doh

Originally invented as wallpaper cleaner during the 1930s, the brand remarketed itself when school children were found to be using the pliable compound as a substitute for modelling clay in the mid-1950s. Nowadays Play-Doh produces almost 100 million cans a year and is sold in over 70 countries across the globe.

9. WD-40

Created over half a century ago as a way of repelling water and preventing corrosion, it became apparent that ‘Water Displacement-40th Attempt’ had far more industrial and domestic uses. More than 150 countries now use the spray as a means of lubrication, loosening joints, hinges, bolts and screws, as well as removing dirt and grime.

8. Cyanoacrylate Adhesives

Cyanoacrylates were developed during experiments to produce a transparent plastic specifically for use in gun sights, but were found to be unsuitable. Able to join many materials together quickly and with tremendous strength, they were marketed as a new form of adhesive, later becoming more commonly known as ‘super glue’.

7. Paintball

Pistols designed as a way for forestry personnel and rangers to quickly mark trees and cattle have evolved into what into what has become the popular sport of paintball. Leagues and national tournaments have helped drive the sport’s acceptance, proving popular for both corporate team-building and more personal events such as birthdays and stag-do’s.

6. Blu-Tack

A researcher working for a sealant manufacturer inadvertently created the re-usable putty that struggled to find a market for many years. Over time, however the semi-elastic adhesive has hung many a poster on walls and doors around the world, as well as being the ideal material for sculpting and stop-motion animation.

5. Teflon

Invented by accident, early uses for the polymer included coating the seals and valves of high pressure pipes containing volatile gases. Yet it was the combination of high heat-resistance and melting temperature, along with low friction properties, that made it an ideal coating for pans and other cookware, eventually taking Teflon global.

4. Gorilla Glass

A shelved product from a 1960s glass-strengthening programme, the toughened glass has recently been rediscovered for use in consumer electronics. The scratch-resistance, thinned glass now makes the touch screens for many HTC, Nokia and Samsung smartphones, in addition to tablets such as the Blackberry Playbook, Dell Streak and Motorola Xoom.

3.  Kleenex

The facial tissues started out marketed as a disposable towel for taking off cold cream and make-up remover, a disposable alternative to face towels. Following research that some consumers were using the tissues as a handkerchief, the company shifted the advertising focus to reflect this and the global brand was born.  

2. Eiffel Tower

Intended to stand for only 20 years, the Tower was erected as an entrance to the 1889 World Fair; marking the 100th anniversary of the French Revolution. Demolition was postponed thanks to its use as radio tower and since its erection almost 250 million people have visited the site, making it the most visited paid-for monument in the world.

1. SMS Text Messages

It is funny to think that a service originally used by telecomm companies to let customers know about problems with their network or inform them of voice mail messages has led to a revolution in the way society communicates. The Short Message Service ability of a mobile phone was originally limited to only 160 characters, necessitating a new form of abbreviations and slang terms known as ‘text-speak’. The text messages proved so popular, so quickly that networks didn’t have adequate systems in place to charge customers for the service. With over 5 trillion text messages now sent annually, traditional SMS messages are becoming increasingly challenged by cheaper alternative messaging services. However it was SMS that paved the way from simple text to now being able to send group messages and multimedia content such as full-colour images and video clips.

10. Satellite Navigation (GPS)

Commercially available satellite navigation systems have enabled users to quickly and accurately travel between locations, leaving atlases and maps obsolete to the digital generation. Even though the United States' Global Positioning System (GPS) has been operational for over 30 years, the 21st century has ushered in a wave of cheap, affordable and portable 'Sat-Navs'.

9. Nintendo Wii

While video games consoles have been existence for several decades, the Nintendo Wii has introduced and showcased a new form of interactive entertainment. Released in 2006, the Wii uses a handheld remote to detect movement in three dimensions. In just over five years, 90 million consoles have been sold worldwide.

8. USB Flash Drive

Succeeding the humble floppy disk, which had a mere 1.44 MB of storage capacity, the USB flash drive has transformed the way we store and share information. Trek Technology and IBM began commercially selling these devices in 2000 and since then, USB flash drives have become an essential computing peripheral.

7. Microsoft Windows XP

Released in 2001, Microsoft's Windows XP operating system went on to dominate the personal computer market and still accounts for a significant market share. In January 2007, 76.1 percent of internet visitors were using Windows XP, whereas today it commands 38.5 percent of the market. Not bad for an operating system which is approaching its tenth birthday.

6. E-book reader

Sony were one of the first to market an e-book reader with its Data Discman in 1992, however in recent years the market has exploded with more portable devices available and a wider range of content being published. Amazon's Kindle is currently the market leader, with its first device released in 2007 selling out in five and a half hours.

5. 3D printer

The concept of 3D printing can trace its roots back to 1984, however it has only been during the past 15 years that rapid prototyping has grown in significance. Today several industries, particularly manufacturing, are taking advantage of creating small-scale models or prototypes before they go into full scale production.

4. Smartphones

The speed in which mobile phone technology has advanced over the past 10 years has been nothing short of phenomenal. Smartphones now dominate the landscape with impressive specifications and expansive touchscreens featuring a cavalcade of applications capable of playing music, taking photos and perhaps most importantly, communicating with one another.

3. 'Green' transport

Believe it or not, hydrogen and electric vehicles have been around for nearly 200 years. However with the world now heavily dependent on increasingly costly and environmentally damaging gasoline-fuelled vehicles, sustainable alternatives have risen in prominence. Nissan's electric Leaf, Honda's hydrogen FCX Clarity and Toyota's hybrid Prius are notable examples.

2. AbioCor artificial heart

The world's first artificial, internal, self-contained replacement organ is able to full sustain the body's circulatory system and is intended for end-stage heart failure patients. The AbioCor features an internal rechargeable battery which is continually recharged from an external power source via an energy transfer device called TET (transcutaneous energy transmission).

1. iPod and iTunes

When Apple introduced the iPod in 2001, it was greeted with a mixed reaction from analysts, critics and above all consumers. Apple had yet to penetrate the consumer electronics market, which typically has lower profit margins than personal computers, and with a price-tag of $399 in a saturated market, nobody could have predicted the success that followed for the next 10 years. Its clean and crisp design was a growing Apple trademark, as was the simple functionality and ease of use. Combined with digital audio software iTunes, from which users could burn CDs, sync their iPods and eventually purchase MP3 files, Apple would go on to change the music industry forever. Apple have sold over 300 million units since its release and with an extensive iPod product family, this trend is set to continue. Technology and software used by the iPod has also been utilised in more recent Apple devices include the iPhone and iPad, which have also gone on to be two of the most desired products in their respective markets.

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The first camcorder to feature a built-in 3D lens, Sony's HDR-TD10 Handycam hit the market last year aiming to revolutionise the home video market. Even though it may be a little on the bulky side, the HDR-TD10 is bringing the latest technology and 3D cinema capabilities to the everyday consumer.

9. Lytro camera

Another device which looks to change the photography landscape forever, Lytro's recent product unveiling was for the world's first consumer light field camera. Unlike conventional devices, the Lytro captures all the rays of light in a scene, enabling the user to focus a picture even after it has been taken.

8. Honda ASIMO

Late last year, the world's most advanced humanoid robot received a significant update. Honda's ASIMO now has the ability to analyse its surroundings and the movement of people as well as having increased mobility thanks to strengthened legs. A multi-fingered hand with tactile and force sensors can even open bottles or squash objects.

7. Nokia Lumia 800

Its been a tough few years for Nokia, however the Finnish phone manufacturer hopes its new Lumia 800 will rejuvenate its flagging image and market share. The first Nokia handset to feature Windows 7.5 Mango OS, the Lumia 800 also features a 3.7 inch AMOLED capacitive touchscreen and an impressive 8 megapixel camera.

6. Amazon Kindle/Kindle Fire

The Amazon Kindle is the world's most popular e-reader having sold millions since its initial introduction in 2007. Last year year, Amazon unveiled a new product line featuring a cheaper, smaller and lighter basic version starting at just $79, a touchscreen device with both Wi-Fi and 3G connectivity, and the company's highly anticipated entry into the tablet computer market - the Kindle Fire.

5. Range Rover Evoque

Even though the Evoque is Range Rover's smallest model to date, it is making a big name for itself. While the price and fuel economy leave a bit to be desired, the Evoque's distinctive styling, agile handling and impressive specifications means it has already won various industry awards.

4. Apple iPhone 4S

The most highly-anticipated product unveiling of the year left some consumers feeling a bit disappointed, however the Apple iPhone 4S is guaranteed to be a monumental success. While the design remains almost identical to its predecessor, the iPhone 4S' voice-assistant Siri aims to change the way we interact with our mobile devices.

3. Boeing 787 Dreamliner

Despite numerous production delays, Boeing's 787 Dreamliner was finally delivered to its first customer in 2011. The long-range aircraft aims to bring unparalleled levels of fuel efficiency and environmental performance to the aviation industry while at the same giving passengers a safe and comfortable journey.

2. Apple iPad 2

It's hard to believe the iPad 2 was only released in March 2011, still Apple's flagship tablet continues to be the clear market leader. Featuring a thinner form, quicker processor as well as front and rear facing cameras, the iPad 2 is the ultimate commuter entertainment device.

1. McLaren MP4-12C

While McLaren may not have achieved number one status on the Formula One track last season, the launch of its much hyped MP4-12C production supercar has been one of the automotive industry's top talking points. Picking up from where the iconic McLaren F1 left off, the MP4-12C is being heralded as an engineering masterpiece which sets new benchmarks in terms of design and technology. Not only does the M838T twin-turbocharged 3.8 litre V8 engine propel the 12C to 60mph in 3.3 seconds on its way to a top speed of 205mph, McLaren's own powertrain is also incredibly efficient. Its carbon dioxide level per brake horsepower is the lowest of any car available on the market today. In addition to these impressive statistics, McLaren's huge retail network investment comprising of 35 global locations across 19 countries is a sign of the automaker's big ambitions.

Despite losing its crown as the world's biggest automaker earlier this year, Toyota continues to be a manufacturing giant. The company's employees have been quick to bounce back from the devastating earthquake and tsunami which struck Japan in March by putting in overtime and doing extra shifts.

9. BMW

The BMW Group sold 1,461,116 automobiles and 110,113 motorcycles in 2010 earning the company €60.48 billion in the process. Comprising of BMW, Mini and Rolls-Royce, the automotive group has built its success on a wide and diverse range of reliable yet luxurious vehicles.

8. Research In Motion (RIM)

Even though the maker of BlackBerry has lost ground to Apple and various Android powered devices, RIM still remains one of the world's most influential smartphone manufacturers. However, consumers seem to be losing confidence in the Canada-based brand as high-profile mistakes and network outages threaten to dent RIM's image.

7. HP

Multinational information technology company HP provides hardware, software and consulting solutions to 170 countries around the world. Having recently unified its brand portfolio under the tagline 'Let's Do Amazing,' HP continues to grow in the areas of information explosion, digital transformation, and environmental sustainability.

6. General Electric

While General Electric's geographical footprint is vast, its range of products and services is even broader. From everyday light bulbs to fuel cell technology, GE received $150.211 billion in revenue in 2010 and continues to grow in industries including healthcare, transportation, energy, retail, finance, media, and consumer products.

5. Marlboro

Made by Philip Morris USA, Marlboro is the most popular brand of cigarettes in the world. Despite stringent advertising regulations in place globally which have hindered the giant's marketing strategy, Marlboro's logo is still instantly recognisable and contributed to Philip Morris International's revenue of $27.208 billion in 2010.

4. Coca-Cola

Coca-Cola's global reach is phenomenal, with 1.7 billion people enjoying its branded products every day. With one of the most popular soft drinks in the world, Coca-Cola dominates the beverage industry and continues to grow the brand with new products, advertising campaigns and corporate social initiatives.

3. Microsoft

Best know for its Windows operating system, Microsoft also develops manufacturing software solutions in addition to producing MP3 players and video games consoles. However, for the first time in 20 years, Apple surpassed Microsoft in Q1 2011 quarterly profits and revenues due to a worldwide slump in PC sales.

2. Apple

Once again, Apple has had a remarkable year following the release of its next-generation iPhone, the 4S, and the continuing popularity of its tablet computer the iPad. A future without Steve Jobs is hard to predict, however the Cupertino-based company doesn't show any signs of slowing down just yet.

1. IBM

Even though Apple has been stealing technology headlines for the past year, IBM continues to be the driving force of the industry. Established in 1911, International Business Machines has been a continued market leader by providing IT services and developing hardware products across the globe. Some landmark inventions by the company include the Automatic Teller Machine (ATM), the floppy disk, the hard disk drive and magnetic stripe cards. IBM's recent success could be traced back to selling its PC business to Chinese manufacturer Lenovo in 2005 to concentrate on software and services. Dr Mark Dean, current Chief Technology Officer and one of the company's engineers who designed the first IBM personal computer even went as far as saying that PCs are 'going the way of the typewriter' and may soon be obsolete. In 2010, IBM employees topped 426,751 and revenue hit $99.870 billion.  

Click here to read this article in the December issue of Manufacturing Digital!

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We showcase some of the most original, innovative and entertaining commercials from some of the world's biggest manufacturers

10. Chrysler – Imported from Detroit

Making its debut during the 2011 Super Bowl, this advert for the Detroit-made Chrysler 200 features one of the city's most famous sons - Eminem. The two-minute ad, a Super Bowl first, pays tribute to Detroit's long standing history as the United States' automotive manufacturing capital as well as promoting Chrysler's latest luxury vehicle.

9. Sony – Balls

Released in 2005, Sony used this commercial to launch its range of Bravia LCD television sets. Featuring 250,000 multi-coloured balls bouncing through the streets of San Francisco, the advert ingeniously promotes the vibrant picture Bravia televisions are capable of. As a result of the campaign, Sony promptly sold out of Bravia sets in the UK.

8. Citroen – C4 robot dance

Directed by Neill Blomkamp and making use of Justin Timberlake's choreographer Marty Kudelka, Citroen's C4 advert features a dancing car reminiscent of popular TV series and film franchise Transformers. Vancouver-based vfx house The Embassy spend two months animating the 30 second advertisement which showcases all the vehicle's components in imaginative detail.

7. KUKA – Industrial robots

It's somewhat ironic how one of the world's leading suppliers of automation solutions make its robots by hand. However, the potential applications and capabilities of KUKA's industrial robots are vast. This video showcases the brightly coloured robots assembling, welding and painting various products as well as being used as a theme park ride.

6. Smirnoff – Extraordinary purification

In an attempt to promote the pureness of Smirnoff vodka, this visually stunning advertisement features manmade objects including coins, architecture from underwater cities and military aircraft being thrown from the sea onto land, much to the bemusement of innocent bystanders. What's left is a meticulously clean seabed featuring nothing but a bottle of Smirnoff vodka.

5. Guinness - noitulovE (Evolution)

Although Guinness' advertising slogan 'Good things comes to those who wait' refers to the 119.5 seconds it takes to correctly pour a pint of the black stuff, the tagline could also be applied to the popular Irish stout's unique manufacturing process. 'Evolution' follows three men as they travel back in time forever longing for the perfect pint.

4. Apple - 1984

In an advert inspired by George Orwell's dystopian novel Nineteen Eighty-Four, Apple saw the Macintosh as the computer which would save humanity (consumers) from the conformity of Big Brother (IBM). In hindsight, we shouldn't have expected anything less from Steve Jobs, who roped in Ridley Scott to direct this landmark commercial.

3. Coca-Cola – Happiness factory

According to this animated commercial, inside every vending machine is a happiness factory, which imaginatively produces, packages and delivers individual bottles of Coca-Cola to a patiently waiting customer. The bottle is transported by flying creatures, chilled in a winter wonderland before being celebrated on its way to the outside world.

2. Skoda – Cake

With headlight covers made from glacier mints, brake lights from red jelly, and the engine and wing mirrors from marzipan, Skoda's cake car is something truly special. Reportedly costing ￡500,000 to make, it took eight people 10 days to painstakingly create a vehicle which was entirely edible.

1. Honda – Cog

'Cog' was released to launch Honda's seventh-generation Accord in 2003. The advert features 85 individual components from a disassembled Accord imaginative colliding in a sequence. Notable moments include four of the vehicle's wheels rolling up a ramp, a pair of windscreen wipers crawling across the floor and a mobile of window panes. The commercial took seven months to produce at a cost of ￡1 million, however it was a huge critical and financial success for Honda, whose sales were in decline since 1998. Wieden + Kennedy, the agency which created the piece said: “We needed to reinvigorate a brand that was lacking emotion and meaning. Honda made good, reliable products, but not desirable cars to own or drive.” Cog has inspired parodies and won awards for the advertisers, as well as increasing Honda's sales by 28 percent and revenue by nearly ￡400 million.

Click here to read this article in the November issue of Manufacturing Digital!

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Top Ten Coolest Videos - We take a look at some of the coolest manufacturing videos around, ranging from the latest robotic technology to traditional hand-crafted techniques.

10. Absolut Vodka production

Even though Absolut Vodka is a global brand which can be found in 126 countries worldwide, each and every bottle is produce in the small Swedish town of Åhus, which isn’t even visible on an atlas. This video explains Absolut’s unique ‘one source’ concept and its ground-breaking continuous distillation technique.

9. Hershey's Stanley Cup

Every ice hockey player wants to get their hands on the Stanley Cup. However, now every chocoholic will want to eat the Stanley Cup with Hershey’s very own version. Taking more than 12 hours to create and weighing more than 150lbs, you probably shouldn’t try and drink champagne out of this one.

8. Adidas f50 adiZero

As worn by Lionel Messi at the 2010 FIFA World Cup, the Adidas F50 adiZero is the lightest and fastest football boot the company has ever made. Weighing in at just 5.82 ounces, see how this piece of precision sporting footwear is made.

7. KUKA robot pouring a beer

KUKA Robotics is known for its industrial automation solutions. Whether it be welding, handling or painting, KUKA's articulated robots are capable of various manufacturing processes. However, this video showcases their incredibly precise nature by picking up a beer bottle and then pouring the drink into a glass. If you’re a bartender, you should fear for your future.

6. How to make a modern Formula One motorcar

Presented in a retro news broadcast style, Red Bull Racing provides an entertaining insight into how this year’s RB7 car is made at its highly advanced headquarters. Drivers Sebastian Vettel and Mark Webber, Design Chief Adrian Newey and Team Principal Christian Horner all make an appearance in a video which showcases a truly dedicated workforce.

5. Boston Dynamics BigDog

BigDog is a rough-terrain, quadruped robot created by Boston Dynamics. Capable of travelling at 5mph on slopes up to 35 degrees while carrying 340lb in weight, BigDog’s potential use of applications is vast. Featuring uncanny canine traits, this video showcases the robot’s immense stability and versatile nature.

4. Honda ASIMO conducts the Detroit Symphony Orchestra

One of the world's most advanced humanoid robots and the culmination of 15 years research by Honda engineers, ASIMO’s (Advanced Step in Innovative Mobility) capabilities are far reaching. Featuring recognition technology and network integration, ASIMO’s human-like characteristics are a sight to behold as this video demonstrates.

3. Boeing aircraft assembly

As one of the biggest aerospace and defence companies in the world, Boeing knows a thing or two about building planes. This video gives an in-depth look at the numerous processes which take place during an aircraft’s assembly from the delivery of materials to the final paintwork spraying.

2. Rolex Movement

Every movement made by this luxury watch brand is guaranteed to last a lifetime and is an officially certified Swiss chronometer. Featuring a unique self-winding Oyster movement which is entirely engineered and manufactured by Rolex, some incredibly skilled hands assemble this beautifully crafted watch to the highest of standards.

1. Rolls-Royce 60 pairs of hands

In the June issue of Manufacturing Digital, we took an in-depth look at the unique production process each Rolls-Royce goes through after being fortunate enough to visit its magnificent Goodwood facility. Although this video is less than three minutes long, it perfectly summaries the incredibly detailed journey every Rolls-Royce embarks upon, starting with the initial design and finishing with delivery to the customer. From the paint spraying, to the wood and leathershops, and even the final polishing, the levels of care and attention are unsurpassed as every employee’s role is considered as important as the next. Rolls-Royce says it takes 60 pairs of hands more than 450 hours to design, construct and craft every vehicle and this video showcases just how vital each individual is. Sit back and enjoy a truly remarkable manufacturing process courtesy of Rolls-Royce Motor Cars.

Best known for creating the wind-up radio, Baylis is an English inventor and promoter of patent protection. After watching a television programme about the AIDS epidemic in Africa, Baylis started creating a self-powered radio which would inform and educate people about the disease. He was also made an OBE in 1997.

9. Kenneth Grange

This British industrial designer's career spans half a century and his influence can still be seen in several household items today. Responsible for designing food mixers for Kenwood, razors for Wilkinson Sword and cameras for Kodak, Grange also had a key role in the development of the TX1, the modernised version of London’s iconic black taxi.

8. Bill Moggridge

Known for designing the world’s first laptop computer, the GRiD Compass, Moggridge received a lifetime achievement accolade at the National Design Awards in 2009. The GRiD Compass, released in 1982 at a cost of $8,000, was used by NASA on the Space Shuttle and by the US Special Forces due to its powerful yet lightweight nature.

7. Andrew Ritchie

Graduate of the University of Cambridge with a degree in Engineering, Ritchie is responsible for investing the Brompton folding bicycle. Initially persuading 10 friends to invest £100 each to build a prototype, Ritchie continued to invest time and effort into the project and has now made Brampton the UK's largest bicycle manufacturer.

6. Shigeru Miyamoto

Video game designer and producer Miyamoto was instrumental in developing one of the most innovative and original consoles ever made, the Nintendo Wii. While rivals like the Xbox 360 and PS3 were more concerned with power and fast processing, Miyamoto noted that the main focus for the Wii was developing a new form of player interaction.

5. Elon Musk

Entrepreneur Musk is most famous for co-founding PayPal, SpaceX and Tesla Motors. SpaceX designs and manufacturers reusable space launch vehicles while Tesla Motors is famous for producing performance electric cars. Musk is also Chairman and primary investor of SolarCity, a photovoltaic company geared towards environmental sustainability.

4. Steve Jobs

Co-founder and now former CEO at Apple, Jobs has been instrumental in the design and development of some of the world's most well-known laptops, desktop computers and mobile devices. Although Jobs was once described by Fortune as 'one of Silicon Valley's leading egomaniacs,' few can argue with his immense pioneering prowess.

3. Sir James Dyson

Industrial designer and inventor of the dual cyclone bag-less vacuum cleaner, Dyson's creations are now instantly recognisable household products. More recently Dyson has launched the Airblade, an electric hand dryer, and the Air Multiplier, a desktop and floor-standing fan. In 2011, his net worth was said to be £1.45 billion.

2. Adrian Newey

One of the greatest ever Formula One engineers, Newey's success at every team he has been involved with is unsurpassed. Starting off with Williams in the early nineties, McLaren until 2006 and now at Red Bull Racing, Newey's knowledge and expertise has earned his cars seven Formula One World Championships.

1. Jonathan Ive

For an Apple employee other than Steve Jobs to be top of any list is an achievement, however Jonathan Ive’s total design influence in nearly all of the company’ most recognisable products is worthy of any accolade. Senior Vice President of Industrial Design at Apple, Ive has been directly responsible for the iMac, Powerbook G4, MacBook, iPod, iPhone and iPad. A graduate of Newcastle Polytechnic, Ive has received a cavalcade of awards and recognitions as well as having 300 granted design patents to his name. Commenting on Apple’s products, Ive told Design Museum: “The defining qualities are about use: ease and simplicity. Caring beyond the functional imperative, we also acknowledge that products have a significance way beyond traditional views of function.” In 2008, The Daily Telegraph called him the most influential Briton in America, while Fortune magazine named him the world's smartest designer in 2010.

Click here to read this article in the September issue of Manufacturing Digital!

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Country: Malaysia

Net Worth: $5 billion

Heavily involved in the plantation industry and Malaysia's property market, Cheng is Executive Chairman of IOI Group, one of the world's biggest palm oil producers. The son of a Chinese food shopkeeper, Cheng began selling ice cream at the age of 11 after leaving school before going on to build up a palm oil empire which employs 30,000 people worldwide.

9. He Xiangjian

Country: China

Net Worth: $5.5 billion

Xiangjian is the founder of Midea Group, one of the world’s top five manufacturers of household appliances including refrigerators, washing machines and air conditioners. Starting off with a bottle lid workshop in 1968,Xiangjian grew his empire into a manufacturing powerhouse which saw turnover above $17.2 billion in 2010.

8. Liang Wengen

Country: China

Net Worth: $8 billion

China's second-richest person has built up Sany Group into one of the country’s leading heavy construction equipment manufacturers. Having graduated from Central South University in China, Wengen co-founded SanyGroup which now employs 53,000 people globally and enjoys annual sales exceeding $7 billion.

7. Serge Dassault

Country: France

Net Worth: $9.3 billion

Entrepreneur Dassault is a conservative politician as well as Chairman and Chief Executive Officer of DassaultGroup, a collection of companies with interests in aerospace, property, software and media. Dassault acquired French daily newspaper Le Figaro in 2004 and continues to expand the business he inherited from his father Marcel.

6. Dmitry Rybolovlev

Country: Russia

Net Worth: $9.5 billion

Perhaps best known for buying Donald Trump's $100 million Palm Beach mansion in 2008, Rybolovlev began magnetic therapy research with his scientist father in the early nineties. Rybolovlev soon opened an investment fund, started buying shares of industrial enterprises before becoming chairman for Russia’s largest producer of potassium fertilizers, Uralkali, selling his stake in 2010 for $6.5 billion.

5. Maria-Elisabeth and Georg Schaeffler

Country: Germany

Net Worth: $9.8 billion

This mother and son duo joint own Schaeffler Group, manufacturer of rolling element bearings used for automotive, aerospace and industrial uses. Maria-Elizabeth inherited the business in 1996 after her husband died while Georg now assists in the running of the company after previously studying International Business Law in Dallas, Texas.

4. Eliodoro, Bernardo and Patricia Matte

Country: Chile

Net Worth: $10.4 billion

These three siblings share a fortune which has origins dating back to the 19th century. However, today their primary business is concerned with forestry and paper products as well as stakes in shipping, banking and telecommunications. Each sibling is also heavily involved in private think tanks which tackle economic and social issues like poverty.

3. Viktor Rashnikov

Country: Russia

Net Work: $11.2 billion

Rashnikov started off as a mechanic at Magnitogorsk Iron & Steel mill (MMK) before eventually becoming General Director. Since then, he has acquired nearly all shares in MMK, pocketed $1 billion after listing the company on the LSE in 2007, and also has interests in Russian real estate and politics.

2. Aliko Dangote

Country: Nigeria

Net Worth: $13.8 billion

Recently confirmed as Africa's richest individual, Dangote's fortune increased by a whopping 557 percent last year. Chairman and CEO of Dangote Group, West Africa's largest industrial conglomerate, he recently bought a $45 billion Bombardier aircraft which he is using to travel to London frequently in preparation of a public offering later this year.

1. Birgit Rausing and family

Country: Sweden

Net Worth: $14 billion

Birgit Rausing inherited packaging giant Tetra Laval in 2000 following the death of husband Gad. The multinational corporation started off life as Tetra Pak, which was founded by Ruben Rausing in 1944 and went on to revolutionise the packaging of liquids such as juices and milk. Ruben left the company to his two sons Gad and Hans, but in 1996, Gad bought his brother's half of Tetra Laval. All three of Gad and Brigit’s children sit on the board; son Jorn is Head of Mergers and Acquisitions, son Finn is Chairman of the Board of the Swedish R.R. Institute of Applied Economics while daughter Kirsten is a horse breeder living in the UK. Alongside Tetra Pak,Tetral Laval also owns DeLaval, a manufacturer of equipment for dairy farmers, and Sidel, a bottle and can producer.

Manufacturer: Pioneer

Year: 1983

It may well have been the first commercial optical disc storage medium, but its sheer size and cost meant the Laserdisc ultimately failed. Although it had several advantages over its main rival at the time VHS, including far superior image quality, it was poorly received by the mainstream.

9. Windows Vista

Manufacturer: Microsoft

Year: 2006

Although 20 million copies of Vista were sold within the first month of its release, Microsoft's replacement for the hugely successful Windows XP operating system was a massive disappointment. Several users downgraded back to XP after Vista's hardware requirements and licensing issues caused numerous problems.

8. Nokia N-Gage

Manufacturer: Nokia

Year: 2003

Although the Nokia N-Gage was quite a visionary product, it didn’t have the visual capabilities to succeed as a fully immersive handheld games console as well as lacking coherent design and features to function as a regular mobile phone. In a highly competitive mobile market, Nokia will make sure they don’t repeat this costly mistake. 

7. Apple Newton MessagePad

Manufacturer: Apple

Year: 1993

Arguably ahead of its time, but the Apple Newton MessagePad failed to live up to its ambitious promises. Perhaps the initial inspiration for the hugely successful iPad, the ‘Newton’ struggled to create as much hype due to a massive price tag, clunky design and hand recognition software which has been the subject of much ridicule. 

6. Ford Edsel

Manufacturer: Ford

Year: 1957

Now synonymous in marketing circles as how not to sell a product, several factors contributed to Ford's Edsel brand failing spectacularly. While some believe its poor reliability reputation is a common misconception, its unpopular name, questionable design features and a high price tag in a tough economic climate were more fact than fiction. 

5. Betamax

Manufacturer: Sony

Year: 1975

Even though Sony released Betamax a year earlier than JVC's VHS alternative, the former ultimately lost the videotape format war. Sony chose not to license Betamax technology to other manufacturers and it was also considered a more upmarket, expensive choice. When JVC partnered RCA in 1977, VHS cassettes were capable of holding four hours of content compared to Betamax's lowly one.

4. Nintendo Virtual Boy

Manufacturer: Nintendo

Year: 1995

The first video game console capable of ‘3D graphics’, Nintendo’s Virtual Boy was intended to give users the illusion they were in another dimension, whereas it actually left customers feeling sick to the stomach. Not only did the graphics leave gamers feeling a little woozy, the Virtual Boy’s design and hefty price tag was truly nauseating. 

3. DeLorean DMC-12

Manufacturer: DeLorean Motor Cars

Year: 1981

If it wasn't for the Back to the Future film franchise, the Delorean DMC-12 would have disappeared into obscurity without a trace. However, the modified version capable of time travel gained immense notoriety for its mind-blowing technological advances, unfortunately, its road-going counterpart suffered from out-dated features, poor quality and even worse performance. 

2. McDonalds Arch Deluxe

Manufacturer: McDonalds

Year: 1996

McDonalds spent an estimated $300 million on the research, production, and marketing for the Arch Deluxe sandwich, which was looking to attract a more adult audience to its chain of fast food restaurants. However, its high price, unconventional advertising and high calorie content saw the Arch Deluxe fail spectacularly. 

1. New Coke

Manufacturer: Coca-Cola

Year: 1985

In what was one of the biggest marketing failures of all time, Coca-Cola nearly committed brand suicide in 1985 after the company revealed 'New Coke' would be replacing its original tried and tested flagship product. By the early eighties, Coca-Cola's post World War II dominance was dwindling as consumers began to favour the sweeter taste of Pepsi.  Introducing another brand variety was quickly rejected as Coca-Cola management decided to take the ultimate step in product development by tampering with Coke's original and unique formula. In the same week as New Coke's official launch, production of Coca-Cola's classic formula stopped, which was greeted with a huge backlash by several loyal customers. Less than three months after New Coke's introduction, the original formula would return and by the end of the year the renamed 'Coke Classic' was substantially outselling both New Coke and Pepsi. Was this a colossal marketing failure or a resounding success which transformed declining sales and boosted interest in the Coca-Cola brand?

Price: $80 million

Website: http://aerioncorp.com/

Although this aircraft remains a concept, the Aerion Supersonic Business Jet (SBJ) looks set to become the future of executive travel. Recent flight tests, in collaboration with NASA's Dryden Flight Research Centre, indicated a top speed of Mach 2.0. Good news for the 50 people who have already sent letters of ordering intent to the company.

9. HondaJet HA-420

Price: $4.5 million

Website: http://hondajet.honda.com/

Scheduled for first delivery in the third quarter of 2012, the HA-420 is Honda's first ever commercial aircraft. The jet prides itself on several innovative design features, including an over-the-wing mounted engine which improves aircraft performance, fuel efficiency and aerodynamics. This also allows for a more spacious cabin and greater cargo capacity.

8. Hawker 900XP

Price: $14.5 million

Website: http://www.hawkerbeechcraft.com/

Marketed as the world's best-selling midsize business jet, the Hawker 900XP is the ultimate combination of cabin size, range, and speed. The jet can cover nearly 3000 nautical miles without the need for an uncomfortable layover and reaches a height of 41,000 feet in just 25 minutes.

7. Airbus ACJ Family

Price: $75 million

Website: http://www.airbus.com/

The Airbus ACJ Family offers the most spacious cabins in the corporate jet market. With 100 square metres of cabin floor area, the A320 Prestige facilitates an infinite number of interior configurations. Its Category 3B all-weather landing system means that passengers can safely arrive at their chosen destination when others are forced to land elsewhere.

6. Embraer Legacy 650

Price: $29.5 million

Website: http://www.embraerexecutivejets.com/

The Embraer Legacy 650 is powered by Rolls-Royce AE 3007 A2 engines and can cover a range of 3,900 nautical miles carrying four passengers. The aircraft also features three spacious cabin zones and a large baggage compartment, making the Legacy 650 a midsize business jet market leader.

5. Bombardier Learjet 85

Price: $17.1 million (projected)

Website: http://www.learjet85.com/

Set for release in 2013, the highly anticipated Learjet 85 will feature the latest technological advancements combined with superior design aesthetics. Both fuselage and wing are built primarily from carbon composite while the jet's interior features forward-looking, fully reclinable seats designed for maximum productivity and comfort.

4. Cessna Citation XLS +

Price: $11.86 million

Website: http://www.cessna.com/

Recent additions to this industry stalwart include full-authority digital engine controls (FADEC), an upgraded cockpit, wider passenger seats and a more streamlined profile. Cessna say that "The XLS+ combines the big cabin comfort of a midsize jet with the flexibility and freedom of a light jet.”

3. Boeing BBJ3

Price: $75 million - $90 million

Website: http://www.boeing.com/

Based on the 737-900ER, Boeing's BBJ3 is the business jet of choice for several state VIPs. Boeing's BBJ program focuses on helping passengers fly safely, efficiently, reliably and comfortably. All BBJs are delivered with lower cabin altitude and Future Air Navigation System technology, as well as Blended Winglets (wing tip extensions), which reduce community noise, lower emissions and increase the airplane's range.

2. Dassault Falcon 7X

Price: $50 million

Website: http://www.dassaultfalcon.com/

The Falcon 7X is the first fully fly-by-wire business jet and claims to be the "first aircraft to be designed entirely on a virtual platform." Dassault's military heritage and passion for innovation means that the Falcon 7X is a technologically advanced yet supremely agile business jet.

1. Gulfstream G650

Price: $59.9 million - $65.5 million

Website: http://www.gulfstream.com/

Gulfstream Aerospace has been producing aircrafts for corporate, government, private and military customers all over the world for more than three decades. The company's G650 business jet carries on this legacy, providing an ultra-high speed, extremely comfortable journey for all passengers on board. Conceived in 2005 and introduced in 2008, the G650 is able to carry eight passengers and four crew members for a total of 7,000 nautical miles without having to stop. The jet’s extremely powerful Rolls-Royce engines means the jet can reach speeds of almost Mach 1.0 on shorter journeys.  Gulfstream believes that the G650 is the most technology advanced business aircraft available, with several sophisticated safety features aimed at improving the pilot's situational awareness and passenger comfort. When it comes to the cabin, the G650 living environment accommodates up to 18 people, with 12 select floor plans available to meet specific journey requirements. Gulfstream believes that the G650 is the finest aircraft it has ever built.

10. Fujifilm Finepix X100

Price: £999

Website: http://www.finepix-x100.com/

The X100 is inspired by traditional film cameras but still has all the digital capabilities and functionality you'd come to expect from a Fujifilm product. It's functional manual dials which include aperture, shutter speed and exposure compensation are designed to give the photographer 'maximum creative expression with minimum hassle.'

9. Gocycle Electric Bike

Price: From £1,449.0

Website: http://store.gocycle.com/

 Gocycle is a lightweight, portable, and stylish eco-friendly electric two-wheel bike perfect for commuting. Its compactable and innovative design is both convenient and space-efficient but still looks incredibly stylish. The high-tech, durable and ultra-lightweight injection-moulded magnesium frame and wheels also produce zero emissions during the manufacturing process.

8. The Nixon Ceramic Player Watch

Price: £1,400

Website: http://www.nixonnow.com/

The Nixon Ceramic Player features a 25 jewel automatic Swiss made movement, scratch resistant sapphire crystal, solid white ceramic body and a genuine ruby. Nixon used diamond dust to polish the Ceramic Player’s case and band during the finishing process, giving the watch an extremely smooth surface.

7. Dyson Air Multiplier Fan

Price: £199-299

Website: http://www.dyson.co.uk/fans/

Who said a fan can’t be sexy? The Dyson Air Multiplier is a bladeless fan which draws in air and amplifies it up to 18 times. The fan's airfoil-shaped ramp, like a cross-section through to an aircraft wing, creates a smooth, powerful airflow without the need for conventional blades.

6.  Bang & Olufsen BeoCom 2 Telephone

Price: £460 (Charger £85)

Website: http://www.bang-olufsen.com/

Crafted from a single piece of aluminium, the BeoCom 2’s striking design and elegant shape makes it one of the most stylish cordless telephones on the market. Its unique curvature, designed for ease of use, is created through a hydro-forming technique that presses the telephone into shape.

5. HTC HD7 Smartphone

Price: £399

Website: http://www.htc.com/

Featuring a huge 4.3 inch touchscreen with a handy kickstand for viewing video content, the HTC HD7 is all about visuals. However, don't be fooled by its simple aesthetic beauty as this smartphone also throws a powerful 1GHZ processing punch combined with a five megapixel camera, 720p HD camcorder, 3G connectivity, and access to Xbox Live.

4. Bowers & Wilkins Nautilus Speakers

Price: £55,000

Website: http://www.bowers-wilkins.co.uk/

Price: Although these speakers come with a hefty price tag, they are now recognised as a design classic. To achieve such aesthetic beauty and a truly refined sound, Bowers and Wilkins undertook a five year research and development programme. Nautilus speakers are made almost entirely by hand, using a special resin that ensures maximum strength and durability.

3. Mercedes-Benz SLS Amg

Price: £168,395.00

Website: http://www.mercedes-amg.com/

The SLS AMG captures the beauty and elegance of the iconic Mercedes-Benz 300SL, on which it is based upon, perfectly. Its beautiful body styling, spectacular gullwing doors and a stunning interior design make the SLS AMG one of the most desirable cars available today.

2.  Bang & Olufsen BeoSound 8 Speaker System

Price: £895

Website: http://www.bang-olufsen.com/

If outrageous style is your thing, then this is for you. The Bang & Olufsen BeoSound 8 combines simplistic yet stunning styling with superior sound quality which appeals to both design and music lovers alike. The system’s eye-catching circular speakers sit either site of a slender and sumptuous aluminium bar which features the BeoSound’s control panel.

1. Macbook Air Laptop

Price: From £867

Website: http://www.apple.com/

It's difficult to choose just one Apple product for our top ten, but in terms of ultimate style and sexiness, the Macbook Air wins hands down. Since its release in 2008, Apple has released smaller mobile devices such as the iPad and iPhone which have inspired more innovative and functional features, making the Macbook Air even smaller and lighter without compromising on performance. The Macbook Air now benefits from better responsiveness and reliability thanks to flash storage as well as featuring one of Apple’s smallest logic boards ever, freeing up more space for an even bigger battery. A high resolution display, multi-touch technology and powerful graphics processor means that the Macbook Air not only looks fantastic, it also provides outstanding speed while being incredibly portable. Although the MacBook Air’s inner component layout is a design innovation in itself, its immaculate brushed aluminium casing and sleek thin body makes this laptop a true work of art.