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LG to replace Logitech as Google TV partner?

Even though Logitech called its Revue Google TV receiver a mistake, rumours suggest that LG will now collaborate with the search engine giant on a new television set
 Google TV screenshot
 
 

Even though Logitech announced it would stop producing its Revue Google TV receiver after calling the project a “mistake of implementation of a gigantic nature,” LG is seemingly still keen on making a similar product. Rumours suggest LG will unveil a Google TV set at January's Consumer Electronics Show (CES) in Las Vegas.

 

Logitech CEO Guerrino De Luca made the outlandish comment at a recent Analyst and Investor Day hosted by the computer peripheral company. De Luca revealed the company will let existing inventory of the Revue run out this quarter and not produce any more as the project, alongside operational miscues in EMEA, has lost Logitech more than $100 million in operating profit.

 

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Unperturbed by this, LG looks set to develop its own Google TV product according to a Bloomberg report. By enlisting the help of the world's second-largest TV maker, Google hopes its software which can access internet content on television will reach a wider audience.

 

Since its inception, Google's TV service has received mixed reviews, however a revamped version now features a simpler interface and easier access to its video-sharing website YouTube. Google also failed to secure programming from the four major US networks led by CBS and News Corporation's Fox after its debut.

 

Although widespread consumer uptake of the service is yet to occur, Google hopes a collaboration with an established television manufacturer like LG will propel the internet entertainment portal.  

 

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