Physical CD sales have been in decline for some time now and the popularity of easily accessible digital music has increased significantly. Reacting to this consumer trend, automaker Ford has announced that it will scrap in-car CD players for its future models.
In the UK alone, sales figures of physical music albums fell by 12.4 percent in 2010, yet digital alternatives rose a staggering 30.6 percent. Ford also recognises that sales of in-car CD players was in decline and believes that the digital music era must be fully embraced by the company.
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“In-car entertainment technology is moving digital more rapidly than almost any other element of the vehicle experience. The in-car CD player – much like pay telephones – is destined to fade away in the face of exciting new technology,” said Sheryl Connelly, Global Trends and Futuring Manager at Ford.
Alongside the announcement, the automaker said new cars would feature the Ford Sync, an infotainment hub developed in conjunction with Microsoft. The system would facilitate an internet dongle, transforming the car into a wi-fi hotspot and therefore enabling access to digital entertainment libraries such as Spotify, Google Music or Apple's highly anticipated iCloud service.
Ford expects to install two million cars in Europe with its Sync system by 2015.