The highly anticipated launch of Apple's next generation iPhone has been met with some disappointment as consumers expecting a revised design and radical changes were left unsatisfied. However, Apple still believes this is the best iPhone yet, with various hardware and software upgrades looking to tempt customers into buying the most talked about device of the year.
Pioneers of aesthetically pleasing design Apple has somewhat surprisingly decided not to revise the latest iPhone's styling. Those expecting a bigger screen or even a thinner curved case will have to wait until the next incarnation.
For some this will be the biggest disappointment, as since its launch in 2007, the iPhone has changed the way in which nearly all smartphones have been designed. Nevertheless, it seems like Apple won't look to change a winning formula until its next mobile device.
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In terms of hardware, Apple has made several revisions and upgrades. The iPhone 4S features Apple's dual-core A5 processing chip which is already being used in the iPad 2, an addition which will make the device significantly quicker.
The phone also features a better 8-megapixel camera capable of recording video in 1080p HD. However, that's where the major hardware updates end.
Along with iOS 5 which was unveiled back in June, the iPhone 4S also features Siri, a voice controlled assistant which seems to be the device's major selling point. The user will be able to send text messages, set calendar reminders and find out information all through voice commands.
We will have to wait and see whether this addition changes the way in which we interact with our phones, however Apple clearly believe Siri could be an industry game changer just like the original iPhone was.