The new basket is the only fully recycled shopping basket of its kind. The “new generation” baskets are made from plastic materials that would usually be sent to landfill or for incineration. The Co-operative Group has decided to introduce the new baskets following successful trials in selected stores.
By the end of this year, some 94,500 baskets will be in use in around 1,000 Co-operative stores. The Co-op anticipates this will save 66 tonnes of plastic from landfill or incineration, and a further 66 tonnes of CO2.
The new baskets will eventually be rolled out to all 3,000 Co-operative stores nationwide.
The ultra lightweight baskets are ergonomically designed to curve round the leg to provide maximum comfort when carried. The handle is also designed to make the baskets easier and more comfortable to carry, without putting any undue strain on the wrist.
Sean Toal, Commercial Director at The Co-operative Food, said: "We’re proud to be at the forefront of green product innovation, and we’re sure our customers will welcome the new generation of shopping baskets, which, as well as being kinder to the environment, are much easier to carry.”
Edited by Ellie Duncan
Source: http://www.co-operative.coop/food/whats-hot/Food-news/Green-makeover-for-humble-shopping-basket/
By the end of this year, some 94,500 baskets will be in use in around 1,000 Co-operative stores. The Co-op anticipates this will save 66 tonnes of plastic from landfill or incineration, and a further 66 tonnes of CO2.
The new baskets will eventually be rolled out to all 3,000 Co-operative stores nationwide.
The ultra lightweight baskets are ergonomically designed to curve round the leg to provide maximum comfort when carried. The handle is also designed to make the baskets easier and more comfortable to carry, without putting any undue strain on the wrist.
Sean Toal, Commercial Director at The Co-operative Food, said: "We’re proud to be at the forefront of green product innovation, and we’re sure our customers will welcome the new generation of shopping baskets, which, as well as being kinder to the environment, are much easier to carry.”
Edited by Ellie Duncan
Source: http://www.co-operative.coop/food/whats-hot/Food-news/Green-makeover-for-humble-shopping-basket/