The wide range of Mini models available to buy is growing all the time, with the One, Cooper, Convertible, Clubman, Countryman and Coupe all currently on the market. Now however, Mini is launching a new personalisation programme which gives customers the opportunity to fully customise their own vehicle.
Called Mini Yours, the programme provides 'pure differentiation by design' with a vast array of completely new and exclusive exterior paints, tattoos, interior trims and upholsteries. The programme is in addition to Mini's already existing options package and will be available on limited models like the Mini Inspried by Goodwood, Mini Soho, Clubman Hampton and the new London 2012 edition.
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“The introduction of Mini Yours underlines Mini's reputation as the benchmark car brand in customisation. The sheer number of options available through Mini Yours means customers can tailor-make their Mini using exclusive colours, designs and materials like never before; creating a Mini like no other on the road,” said Jochen Goller, Director of Mini UK.
In celebration of the programme's launch, the BMW subsidiary has also revealed a new model – the Mini Avenue – which showcases the type of package available. The Avenue features an exclusive 'Soda' motif throughout the car in addition to standard specification.
Goller added: “The Mini Avenue package has a sophisticated, classy character. In the future Mini Yours packages will include all sorts of characters; from performance-oriented and masculine designs to really distinctive standout styles. This will make finding two same Minis on the road even harder!”
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