According to Kia fuel consumption isn't the only green issue affecting cars today, the production process also plays a big part in reducing the company's environmental impact. In order to be as eco-friendly as possible, Kia has various initiatives in place.
Right from the initial design stage, Kia models undergo a Life Cycle Assessment (LCA) to discover how harmful a specific vehicle may be to the environment. The all new Picanto, Rio, Optima and Sportage have all been certified according to the ISO 14040 LCA for low exhaust emissions and advanced processes used in production.
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In addition, Kia launched a socially responsible management initiative in 2008 which aims to develop economic vehicles including those that run on alternative fuels, reduce energy consumption, emissions, pollution and waste throughout the production process, improve recycling technologies, introduce a green marketing system and give honest information about the eco-friendly properties of its cars. Between 2004 and 2010, Kia has reduced its CO2 emissions and the amount of resources used against sales revenue by 40.1 percent.
Its plant in Zilina, Slovakia was certified as an environmentally friendly facility in 2008, earning an ISO 14001 International Certificate of Environmental Management in the process. Its Sohari and Hwasung plants in Korea also sent no waste to landfill for the past two years and in 2010, 94 percent of waste created at the three main plans in the country was recycled.
Even when a car reaches the end of its life, a digital assessment carried out during the design phase calculates how a car will dismantle at the end of its life.
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