To read the latest issue of Manufacturing Digital, click here
In total, 30 European markets were monitored by JATO, with Ford selling over 950,000 cars sold in total, almost a third of which were Fiestas – Ford recently announced it sold more than 1.4 million vehicles across all of the 51 European markets in which it operates.
In the UK, Ford sold almost 110,000 Fiestas last year – confirming its position as the nation’s most popular car every year since 2009.
Vice-President, Marketing, Sales & Service for Ford of Europe, Roelant de Waard commented:
“The Fiesta had a fantastic 2012 in the UK, Europe and across the world. This iconic car has come to define what customers desire from a small car – style, quality, efficiency and great technology.”
Ford has sold more than 15 million Fiestas worldwide since the first vehicle rolled off the production line back in 1976. The Fiesta has now been the top-selling small car in Europe for three out of the past four years, with more than 1.7 million Fiestas sold in Europe and 2.1 million globally sold in that time.
Ford is currently launching the new Fiesta in Europe, a model which is redesigned inside and out and offers the 1.0-litre EcoBoost petrol engine– the 2012 ‘International Engine of the Year’.
The new Fiesta also offers MyKey, a Ford-exclusive technology that allows parents to encourage safer driving and limit their teenager’s exposure to risk at the wheel; and comes equipped with Ford SYNC, a voice-activated in-car connectivity system, and SYNC Emergency Assistance, which directly connects vehicle occupants to local emergency services operators after an accident.
In addition, Fiesta offers Active City Stop, which can help avoid or mitigate low-speed collisions.
In anticipation of the latest model’s arrival, Ford’s 530 UK dealers set aside today as ‘Fiesta Day’ to help manage unprecedented levels of interest. Special ‘Fiesta Day’ showroom features and attractions were enhanced with Ford also launching a Facebook app which analyses information on profile pages to match users with their ideal Fiesta specification.
The app also encourages the submission of ideas on the perfect 24 hours in a new Fiesta – as already enjoyed by singing star Jessie Ware:
De Waard concluded:
“The new Fiesta has some big shoes to fill in 2013 but is perfectly equipped to do so. Being acclaimed as Europe’s best-loved small car in 2012 is a great achievement and we thank all of our customers who continue to put their faith in the Fiesta.”