Company Report: Omron STI
Omron STI Exec talks to Jim Ashford, COO of Omron STI, and discovers the difference the right safety expert can make on your manufacturing floor

On September 18th 2006, Scientific Technologies Inc.'s safety products business group became part of OMRON, creating a global leader in the industrial safety market - Omron Scientific Technologies, Inc. (or OSTI).

Today this entity is one of the world's leading providers of automation safeguard products and services.

"Customers rely on us to provide completely integrated machine safeguarding solutions and strategic consulting services to maximize productivity without compromising on employee safety. As a result, we have a strong presence in the North American market," says Jim Ashford, who has served as President, COO and a Director of OSTI since the time of the merger.

Late adopter
Due to a low awareness level of customers and significant untapped potential, the North American machine safety market has been a late adopter of technology. However, times have changed.

Today, forward-thinking manufacturers clearly realize the new role of increased safety on the factory floor. In this hugely promising market, Omron STI has differentiated itself from its industry peers with demonstrated efforts in technological excellence and an innovative strategy. It has also consistently exceeded customer expectations by delivering solutions that positively impact customer profits and drive customer value and satisfaction.

"OSTI continues its relentless focus on customers," says Ashford. "We are clearly customer driven and have adopted and refined our structured strategic planning process. We have hired a new Vice President of Sales, rationalized the leadership in product development and marketing and continue to invest in developing the service side of the business."

These moves have helped OSTI develop the premier distribution channel in North America

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