Economy's Electric Shock

Consumers are turning their back on the latest gadgets as the household purse strings are tightened. Manufacturing Digital reports on how the manufacturers are fighting back.

Written by Sarah Butler | Fri Apr 17, 2009

The giants of the consumer electronics world are facing a crash potentially more damaging than a pitched battle from Halo 3. After 15 years of passion for futuristic gadgets, consumers' cutback in spending on expensive and non-essential goods is now having a dramatic impact on an industry made vulnerable by its focus on products which can be superseded within months.

Sony, the maker of Bravia flat-screen TVs and playstation game consoles, was the latest to announce a major restructuring. It expects an operating loss