Company Report: Buell Motorcycle Company

Buell Motorcycle Company

Easy rider Erik Buell is the inspiration behind a new generation of superbike, which is exciting riders around the globe.
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  • Name: Buell Motorcycle Company
Designed from the rider down, the 1125R is a great way of making your journeys fun
Founded by ex-Harley-Davidson motorcycle engineer Erik Buell, the Buell Motorcycle Company is based in East Troy, Wisconsin and is the only significant manufacturer of sporting motorcycles in the United States.

Like its founder, the Buell Motorcycle Company is no-nonsense; it doesn't mess around. It's all or nothing. Commitment and dedication are mandatory. "Why bother if it isn't going to be the best?" asks Erik, Chairman and Chief Technical Officer of Buell Motorcycle Company. "After all, you achieve nothing if you come second." This attitude has served Erik well and his company, America's premier designer of sport bikes, continues to revolutionize the industry using this same approach.

According to Erik, a man committed to making the riding experience fun, Buell's motorcycles are modeled on a single philosophy